Shanglue Xiao
大家好,欢迎参加云集2021年第二季度财报电话会议。基于产品精选和社交分享,云集的营销模式已建立起完整健康的生命周期。这个周期始于我们的服务经理进行产品选品推广和宝贵的促动。当我们的服务经理从促销激励中获益时,我们的会员通过服务经理的介绍能更好地了解产品。我们看到核心有效产品满足他们的需求,与云集平台及我们基于分享的模式建立信任,并回来重复购买。同时,我们的服务经理将通过提供服务获得收入。共同富裕也一直是云集自成立以来的唯一愿景。为创造更多用户价值并提供更优质的产品,我们持续聚焦三大核心战略:高度精选的产品选品、差异化供应链和专业化零售体系。2021年5月,我们在云集APP上推出了云集99特卖门户,作为我们精选产品战略的核心产品之一,旨在成为全网爆款产品的门户。我们的云集99门户将平台核心流量引导至跨所有品类的爆款产品的精细化介绍。这一板块的增设强化了我们精细化供应链战略,以及通过连接云集会员创造具有病毒式传播吸引力的创意来协作爆款产品销售。我们有数百万会员评估来自世界各地的优质产品。云集99特卖门户以精选产品为特色,每天最多展示99款产品。这99款产品经过严格标准和基础产品池筛选流程的严格筛选和选择。在这99款产品中,前10名最佳零售产品将获得高度推荐并提供更多资源支持。以实惠价格提供如此高品质的品牌产品提升了云集购物体验并鼓励购买。我们将继续优化产品选品,利用数据驱动的洞察来提升云集购物体验,为用户提供真正的一站式购物解决方案。至于我们的差异化供应链战略,我们最近庆祝了自有护肤品牌素野的11周年纪念,通过利用我们的社交分享能力,我们帮助素野更好地表达其品牌价值,并多年来积累了大量忠实用户群体。截至2020年,素野已成为云集平台上年销售额超过10亿元人民币的护肤品牌,并培育了多个单品销售额达数亿元的爆款产品。在我们的差异化供应链矩阵中,我们还引入了多个品类的独特产品。例如,我们新开发的美容霜系列首批产品,包括85,000件,在上市仅57秒内就售罄。我们目前正在优化生产能力——产能并实现提速,将在产能提升后专注于这些产品线的表现。我们选择将战略重点差异化聚焦于健康产业有几个原因。首先,我们相信健康产业带来的顺风不仅为我们,也为我们的会员带来巨大价值。更重要的是,我们希望为服务经理和会员提供改善他们健康与美容的方法。我们也真诚希望我们的销售经理能发展终身事业,拥有一个不仅有益于自己,也有益于家庭的平台。现在让我分享我们为利用专业化零售体系和线上流量所采取的举措。这些举措帮助了数百万服务经理发现并发展改变生活的职业机会。他们中的大多数服务经理是女性。我们培训服务经理为会员提供专业服务,并希望他们能逐步获得每月数万元人民币的可观收入。他们不仅是服务经理,也是各个领域的资产。他们是帮助日常生活改变的创业者。我们为他们提供许多培训项目,涵盖健康管理、营销等领域,使他们能成为化妆品、健康和销售领域的专家。这种培训使他们能够以更专业的态度接触客户,并提高营销技能。专业的营销技能实用性强,也促进了我们的可持续发展。展望未来,我们希望更多领导者能从服务经理群体中涌现,我们将专注于支持这些领导者,同时使我们的专业化零售体系更加完善高效。在第二季度,我们保持了创业精神,并持续开展创新举措。在用户留存方面,我们设立了专门小组以更好地触达用户,激活活跃用户并加强用户消费频率。除了开发新流量渠道外,这个小组还致力于内容营销,并创作了原创短视频内容。同时,我们也在准备在第三方直播平台上的线上直播活动,届时我将亲自主持。接下来,我将把电话会议交给我们的财务副总裁张承启先生,请他介绍财务业绩。
Shanglue Xiao
Hello everyone. Welcome to Yunji’s second quarter 2021 earnings call. Based on product selection and social sharing, Yunji’s marketing model has established a complete and healthy lifecycle. The cycle starts with the product selection promotion by our service managers and a precious facilitation. And while our service managers’ benefit from promotional incentives our members have a better understanding of the product through the service managers’ introductions. We see core effective product that satisfy their need, establish trust with Yunji’s platform and our sharing based model and come back to repeat purchases. Meanwhile our service managers will earn income by delivering services. Common prosperity has also been Yunji’s only meeting vision since its establishment. To create more user value and offer products with better quality, we remain focused on three core strategies, highly curated productive selection, differentiated supply chain and special lines of retail system. In May 2021, we launched Yunji 99 Special Sales Portal on our Yunji app as one of the core products for our curated product selection strategy, aiming to become the portal for megahit product across all of the Internet. Our Yunji 99 Portal funnels of our platforms core traffic to a refined introduction of the megahit products across all categories. The addition of this section reinforces our refining supply chain strategy, as well as the collaboration of the megahit product sales by connecting Yunji members to create ideas with viral appeal by focusing on highly cost effective products. We have millions of members assess quality products from all over the world. The Yunji 99 Special Sales Portal featuring a curated selection has been up to 99 products each day. These 99 products are vigorously screened and selected through strict criteria and a basic product poor selection process. Of the 99 products, the top 10 best retailers will be highly recommended and provided with more resources to support. Providing such high quality brands at affordable prices enhances Yunji shopping experience and encourages purchases. We will continue to optimize our product selection and utilize data driven insights to enhance the Yunji shopping experience and provide our users with a true one-stop shopping solution. As for our differentiated supply chain strategy, we recently celebrated the 11th anniversary of our private label skincare brand, Solo Life, by utilizing our social sharing capability. We have helped Solo Life to better express its brand value and assumingly a large group of a loyal usage over the years. By the annual 2020 Solo Life had become a skincare brand with annual sales of more than RMB1 billion on the Yunji platform and cultivate a multiple megahit products with hundreds of millions in unit sales. Within our differentiated supply chain metrics, we have also introduced a number of unique products in various categories. For example, the first batch of our newly developed line of beauty creams, which include 85,000 products were sold out within just 57 seconds of its launch. We are currently optimizing production capability -- capacity and achieving speed and will focus to these product line performances after our production capacity has improved. We chose to differentiate our strategic focus on the health industry for a number of reasons. First, we believe that the tailwind generated by the health industry brings tremendous value to not only us, but also our members. More importantly, we want to provide our service managers and members with methods to improve their vehicle strength in beauty. It is also our sincere hope that our sales managers will develop a lifelong career and have a platform that benefits not only themselves, but also their family. Now let me share the initiatives we have taken to utilize our specialized retail system and online traffic. These have helped millions of our service managers discover and develop life changing career opportunities. Most of them are services managers are women. We train our service managers to deliver professional services to our members and hope that they can gradually earn a decent monthly salary of tens of thousands of RMB. They are not only service managers but also assets in various fields. They are entrepreneurs who help for a change in daily life. We offer them many training programs in areas such as health management and marketing so that they can become experts in the fields of the cosmetics, health and sales. This training enabled them to reach customers with a more professional attitude and improve their marketing skills. The professional marketing skills are practical in use and also boost our sustainable development. Going forward, we hope that more leaders will emerge from within our service manager group and we will focus on supporting these leaders, while making our specialized retail system more complete and efficient. During the second quarter, we maintained the entrepreneurial spirit and continued to conduct innovative initiatives. In terms of user retention, we set up a special group to better reach users, engage in active users and strengthen users’ consumption frequently. In addition to developing new traffic channels, this group who worked hard on content marketing and created their own original short form video content. Meanwhile, we have also been preparing for our online streaming session on third-party live streaming platforms, where I will host the session myself. With that, I will turn the call over to Mr. Chengqi Zhang, our Vice President of Finance to go through the financial results.