Donald Yu
谢谢Mary。大家好,欢迎参加我们2020年第一季度财报电话会议。首先,我想简要介绍一下今年早些时候COVID-19疫情爆发后中国旅游市场的最新情况。中国国内旅游市场继续呈现积极趋势,市场持续复苏。根据中国旅游研究院发布的官方统计数据,2020年5月1日中国劳动节假期期间,旅游人数超过1.5亿。就中国出境旅游市场而言,由于其他国家应对COVID-19的进展程度不一,我们预计在可预见的未来仍将面临挑战。出境市场的复苏将取决于其他国家在2020年下半年的恢复进展。目前中国已解除省内旅游活动限制,但尚未解除跨省和出境旅游限制。鉴于当前市场状况和监管规定,我们将专注于把握国内旅游复苏机会,同时密切关注出境市场。由于出境市场仍受限制,部分现有的出境旅游需求已转化为本地和国内产品,这得益于累积的需求。目前,本地和国内旅游产品具有成本效益,因为旅游景点通过较低价格吸引客户。由于本地和国内旅游产品将成为今年的主要收入来源,我们将利用我们在直接采购产品方面的现有优势,凭借广泛的本地旅行社网络和行业领先的服务质量来把握市场复苏机会。截至4月底,我们提供了超过20,000个SKU的本地旅游和自驾游产品。我们也看到这些产品需求快速增长,5月份预订行程数量环比增长超过80%。我们预计国内旅游的复苏趋势将持续下去。现在我将更详细地介绍我们在产品和销售网络方面的策略。首先,我想谈谈在当前市场条件下的产品供应。2012年,途牛首次推出目的地跟团游产品。多年来,我们不断完善这一模式,并在全国范围内推广应用。与传统产品相比,我们的目的地跟团游产品更容易扩展,传统产品要求游客在出发城市集合。此外,目的地产品在交通方面更加灵活。我们已将目的地产品模式的专业知识应用于本地产品,为客户提供更多旅行选择。一旦限制解除,我们计划将目的地模式的成功经验复制到长途国内旅游中。我们当前的本地产品供应大多是新的旅游产品。这些产品为客户提供完整的体验。在这些特殊时期,我们对服务质量和客户体验的承诺仍然是优先事项。途牛的本地旅行社通过直接服务客户和采购高质量的本地资源,继续在我们对服务质量的承诺中发挥重要作用。一旦国内旅游限制完全解除,我们的本地旅行社网络也将有助于途牛把握需求复苏机会。在COVID-19疫情后的复苏期间,客户继续对环境保持谨慎。我们为这些客户创建了更多个性化旅游产品,并增加了安全措施。这些产品允许两人或更多人拥有自己的个性化旅游,配备专属导游。与传统的跟团游相比,这些个性化旅游比定制游更加灵活,成本效益更高。自驾游是当前条件下的另一种热门产品类型。在当前市场环境下,旅游景点和酒店都希望通过优惠折扣价格吸引客户,这些产品将景点门票与酒店预订打包在一起。自驾游特别具有成本效益,能够满足中高端客户的需求。希望带孩子旅行的父母是自驾游的主要客户增长点。鉴于当前市场上的产品无法完全满足这些客户的需求,我们将更加重视为这些父母创造更好的产品和服务。途牛始终是一家以客户为先的公司。尽管当前市场条件仍然充满挑战,但我们发现目的地产品、个性化旅游和自驾游等产品适合当前客户需求。展望未来,我们将继续为不同客户群体创新新产品类型,以提供更好的客户体验。现在我想谈谈当前条件下的销售网络。自途牛成立以来,我们的高质量产品和服务帮助我们积累了忠诚的客户群。我们在2019年初推出了社交营销工具泰酷,以触达更多客户和社交圈。在COVID-19疫情期间,我们的社交营销工具为客户服务代表提供了一种安全的方式,来接触和互动新老客户。我们的许多供应商和合作伙伴利用途牛的社交营销工具提供本地特产和其他非旅游产品。展望未来,我们希望提高合作伙伴对泰酷的使用率,并触达全国更多客户。直播最近已成为我们销售网络的新渠道。我们两年前最初测试直播,旨在为客户提供更多潜在目的地的信息。随着直播销售能力日益发展,4月15日,我们举办了首次以销售产品为目的的直播活动。我本人每周都会与我们的产品经理、客户代表或导游一起参加这些直播活动。这些活动具有互动性,客户能够快速了解特定目的地,并在直播期间轻松预订产品。我们继续看到这些直播活动的成功,并将继续为观众提供折扣和限量产品。未来,我们将测试更多类型的直播内容来与用户互动。我们继续在当前市场条件下寻找机会。然而,我们预计COVID-19的影响仍将是一个长期限制,因为出境旅游限制仍然存在。随着本地和跨省旅游需求复苏,我们有信心市场将在适当时候恢复。与此同时,我们将继续为客户提供高质量的产品和服务,同时根据市场需求创新新产品形式。我们还将与行业内的合作伙伴,如地区旅游局和同行,共同应对当前挑战。现在我将把电话转交给我们的财务总监陈安强,介绍财务亮点。
Donald Yu
Thank you, Mary. Good day, everyone. Welcome to our 2020 first quarter earnings conference call. I would first like to give a brief update on the travel market in China, following the outbreak of COVID-19 earlier in this year. China's domestic travel market continues to trend positively, as the market continues to make its recovery. Based on the official statistics released by the China Tourism Academy, the number of people traveled during China's 2020 Labor Day holiday on May 1 were over 150 million. In terms of China's outbound travel market, we continue to see challenges in the foreseeable future, as other countries deal with COVID-19 with varying degrees of progress. The recovery of the outbound market will depend on other countries' recovery progress in the second half of 2020. Currently China has removed restrictions in the province for tourist activities, but have yet to remove -- has not yet to remove restrictions on inter-province and outbound tours. Given the current market conditions and regulations we will focus on capturing the recovery of domestic travel, while closely monitoring the outbound market. With the outbound market still restricted, a portion of our existing demand for outbound travel has converted into local and domestic products due to accumulating demands. Currently, local and domestic travel products are cost efficient, as tourist attractions use lower prices to attract the customers. Because local and domestic travel products will be a main source of our revenue in this year, we will leverage our existing advantages in direct procurement products, with extensive network of local tour operators and the industry-leading service quality to capture the recovery in market. As of the end of April, we offered over 20,000 SKUs of local tour and road trip products. We are also seeing a rapid increase for these products, with number of trips booked increasing by more than 80% in May on a month-on-month basis. We expect the recovery trend to continue for domestic tours going forward. I will now go over our strategies in products and sales network in greater detail. First, I would like to talk about our product offering in the current market conditions. In 2012, Tuniu first launched its destination-based tour group products. Over the years, we have perfected the model and have been utilizing it across China. Our destination-based tour group products can be scaled more easily compared to traditional products where travelers are required to assemble as they depart the city. Additionally, destination-based products are more flexible in terms of transportation. We have leveraged our expertise in the destination-based product model for local products, giving our customers more choices for their trip. We plan to replicate the success of the destination-based model to long-haul domestic tours once the limitations are lifted. Our current product offerings of local products are mostly new tour products. These products offer the full experience to our customers. Our dedication to service quality and customer experience remains a priority during these special times. Tuniu's local tour operator continues to serve a vital role in our commitment to service quality by directly servicing our customers and by procuring high-quality local resources. Our local tour operator network will also be instrumental in helping Tuniu capture the recovery in demand once domestic travel limitation is fully removed. During the recovery period following the outbreak of COVID-19, customers continue to be cautious of the environment. We have created more personalized tours for these customers with additional safety measures. These products allow two or more people to have their own personalized tour with a dedicated tour guide. Compared to traditional organized tours, this personalized tours are more flexible compared to tailored tours. They are more cost efficient. Road trip tours are another popular product type during the current conditions. These products package together attraction ticketing with hotel booking in the current market environment where both tourist attractions and hotels are seeking to attract customers through this comfortable discounted price. Road trip tours are especially cost efficient and are able to meet the demand of both mid-end and high-end customers. Parents wanting to take their children to travel in a major customer growth for road trip tours. Given that the current products, our market are unable to fully cover the needs of these customers, we will put increased emphasis on creating better products and services for these parents. Tuniu has always been a company that puts our customers first. Although the current market conditions continue to be challenging, we have found products such as destination-based products personalized tours and road trip tours to be suitable products for our customers now. Going forward, we will continue to innovate new types of products for different customer segments in order to offer a better customer experience. Now I would like to talk about our sales network during the current conditions. Since Tuniu's inception our high-quality products and services have helped us accumulate a loyal growth of customers. We launched Taikoo, our social marketing tool in early 2019 in order to reach more customers and social circles. With COVID-19, our social marketing tool served as a safe way for our customer service representatives to reach and engage with both new and existing customers. A number of our suppliers and partners utilized the Tuniu's social marketing tool to offer local specialty products and other non-travel products. Going forward, we look to increase utilization rates of Taikoo for our partners and to reach more customers across China. Live streaming has become a new channel in our sales network recently. We initially tested out live streaming two years ago in order to provide customers more information on potential destination. As live streaming sales capabilities become increasingly developed, on April 15th, we held our first live streaming session aimed to selling products. I personally attended these sessions once every week together with our product manager, customer representatives, or our tour guide. These sessions are interactive and customers are able to quickly learn about the certain destinations and easily book the product during the broadcast. We continue to see success in these streaming sessions and we'll continue to offer discounted and limited quantity products to viewers. In the future, we will test out more types of streaming content to engage with users. We continue to find opportunities in the current market conditions. However, we continue to expect the impact of COVID-19 to be a long-term limitation as outbound travel remains in place. With local and inter-province travel demand recovering, we are confident that the market will recover in due time. In the meantime, we will continue to provide high-quality products and services to our customers, while innovating new forms of products based on market demand. We will also work with partners across the industry such as regional travel bureau and our peers to navigate through the current challenges. I will now turn the call to Anqiang Chen, our Financial Controller for the financial highlights.